The most powerful
weapon on earth is
the human mind.

The Weaponry is an advertising and idea agency that believes business is war. And to win the war of business you have to outthink your competition. Sound aggressive? Oh, we are aggressive.

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See What We Do


Strategy

Everything starts with a great plan. Once we discover your challenges and opportunities we create a master plan to help you achieve your goals. But we don’t stop there.

  • Research
  • Brand and Product Positioning
  • Target Audience Personas
  • Media Strategy
  • Social Strategy
  • Brand Strategy
  • Messaging

Creative

With a smart strategy in place we explore the creative opportunities to bring the strategy to life. We explore a lot. We share a lot. So you always have a lot of creative options to choose from.

  • Concepting
  • Writing
  • Art Direction
  • Design

Execution

A great idea is a great thing. But you have to be able to execute it. We have a broad range of experience producing everything from national television commercials to developing websites. Which means we don’t just dream it up. We make it for realsies.

  • Print
  • TV
  • Out Of Home
  • Video
  • Design
  • Logos
  • Packaging
  • Radio
  • Digital
  • Social
  • Website Development
  • Events
  • Trade Show Booths and Displays
  • Anything else you can think of, and some stuff you probably can’t.

1. Great creative ideas.

2. Excellent customer service.

3. A fun experience for all.

These are the 3 ingredients in our recipe for success. Or our successcipe. Each on their own are nice. But when we mix them all together it creates a winning formula. Like Formula 1. Or Formula 409.

office-photo_1 office-photo_2 office-photo_3 office-photo_4 office-photo_5 office-photo_6 office-photo_7 office-photo_8 office-photo_9 office-photo_10 office-photo_11 office-photo_12

What We Do


Strategy

Everything starts with a great plan. Once we discover your challenges and opportunities we create a master plan to help you achieve your goals. But we don’t stop there.

  • Research
  • Brand and Product Positioning
  • Target Audience Personas
  • Media Strategy
  • Social Strategy
  • Brand Strategy
  • Messaging

Creative

With a smart strategy in place we explore the creative opportunities to bring the strategy to life. We explore a lot. We share a lot. So you always have a lot of creative options to choose from.

  • Concepting
  • Writing
  • Art Direction
  • Design

Execution

A great idea is a great thing. But you have to be able to execute it. We have a broad range of experience producing everything from national television commercials to developing websites. Which means we don’t just dream it up. We make it for realsies.

  • Print
  • TV
  • Out Of Home
  • Video
  • Design
  • Logos
  • Packaging
  • Radio
  • Digital
  • Social
  • Website Development
  • Events
  • Trade Show Booths and Displays
  • Anything else you can think of, and some stuff you probably can’t.

Our Clients

mizuno_logo hertz_logo thriffy_logo dollar_logo volvo_logo generac_logo brp_logo icon_logo mequon_school_logo global_rescue_logo aem_logo prevost_logo mequon_school_logo global_rescue_logo aem_logo prevost_logo

Where are they?

What Our Clients Say About Us.

Dan Richards | CEO, Global Rescue


The Weaponry lets you tap into major league talent without the major league attitudes, headaches or price tag.

Nick Ferugia | Sr Director, Global Digital Marketing, Strategy & Governance at Hertz


I called The Weaponry when we had some projects that weren’t progressing. Time was slipping away, and we needed help, fast. The Weaponry was all over it. They nailed the strategy. They killed the creative. We have now worked together on 4 projects. And I am looking forward to more.

Leigh Lane Peine | Senior Director of Marketing, ECE (Educational Credential Evaluators)


I had no idea The Weaponry worked with such big brands. The way they work with us made us feel as if we were their only client.

Mark M. O'Brien | President and CEO, Mizuno, USA | Chairman, Mizuno, Canada


As Mizuno North America was facing macro-economic challenges, fierce competition and a decades long integrated brand challenge across the various sports verticals in which it competed (e.g. baseball, softball, golf, running, volleyball, swimming, tennis, etc.) we turned to Adam and his team at The Weaponry. I've worked with Adam on a few different projects in the past and I had no doubt he and his team were the perfect partners to compliment the internal team and the strategic vision that had been crafted. Time was of the essence and in-short order The Weaponry produced. The consumer facing brand platform and creative ideas they generated were fresh, fun and financially focused; growing consumer engagement, loyalty and purchase. The Weaponry's work was qualitatively and quantitatively tested and crushed the competition.

Roland Larochelle | Director, Strategy and Business Development, BRP


I had a really complicated strategic communication challenge that I needed to solve quickly. They brought me 7 great solutions the next day. I really loved the idea we picked. It perfectly positioned our new strategy and has been adopted by our entire leadership team.

Michael Bortolotti | Chief Revenue Officer, Juiced! Cold-Pressed Juicery


I have known Adam for over 20 years. He is beyond trustworthy, reasonable, and always a lot of fun to be around. One of the first decisions we made when I joined the company was to make The Weaponry our agency of record. Adam and his team completely changed the trajectory of our brand. There are a lot of great design companies out there. Not all of them will take the time to learn your business and make the process of a company overhaul exciting, engaging, and most of all fun. I don't know where we would be without them.

Anne Norman | SVP and Chief Marketing Officer, UW Credit Union


I’ve worked with a lot of wonderful creative agencies throughout my career. They tended to be big organizations out of the markets you’d expect. So I had high expectations but with a smaller brand. Enter the Weaponry. The best agency I’ve ever had the pleasure to work with. I’d take them with me anywhere.

Erin Lovett | Assistant Vice President, Safelite Solutions Marketing & Channel Strategy


The Weaponry is more than an advertising agency. They’re marketing problem solvers and idea generators. And also just a whole lot of fun. Never a dull meeting with that crew!

Nicole 'Whimsy' Hallada | Vice President Marketing and Communications, AEM (Association of Equipment Manufacturers)


The Weaponry is a group that expertly synthesizes the value of what you do for your customer and brings it to life in the most compelling way. The process to get there is a team atmosphere verses a typical client vendor relationship which gives you peace of mind when you have a project or challenge. Throw it to them and they’ll bring back the most delightful solution. (If delightful is too whimsical feel free to change it.)

Chris Dawson | COO, Sunrun


Adam and I have a work history that goes back exactly 20 years. At our first meeting during an agency search, he blew me away with a striking ability to combine deep customer insight with humour and human-connection to make compelling advertising. I've continued to work with Adam on many different mission-critical projects, over many years and several companies. He continues to 'wow'. More than the strongest Creative I've ever met, he is a strong business partner who understands and delivers on client needs and above all else, simply a thoroughly good person. That’s why I strongly encouraged him to start his own agency. And I’m sure glad he did.

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What Our Clients Say About Us.

Our Team

Adam Albrecht

Founder, CEO

Adam spent his childhood in Vermont, where he was raised on maple syrup and snow. Following graduation from high school he attended the University of Wisconsin, where he studied psychology, journalism and cheese curds. He also captained Wisonsin’s Big 10 Champion track and field team. Adam started his advertising career as a copywriter at Cramer Krasselt working on iconic brands including...

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Kristyn Lilley

Associate Creative Director

Born and raised in Detroit, Kristyn (K-Lil) Lilley has brought her Motor City know-how to famed Milwaukee agencies like Laughlin/Constable and Cramer-Krasselt, unleashing a one-woman assembly line of design and art directing dynamism that would make Henry Ford proud...

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Simon Harper

Account Director

Simon Harper is The Weaponry’s International Man of Mastery. Simon and his family moved to Milwaukee from England three years ago. Along with his totally legit accent he brings with him a broad range of industry knowledge from his experience in financial, telco and youth marketing...

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Adam Emery

Associate Creative Director

Adam “Henry” Emery received a BFA in Graphic Design from Miami University (the original one in Ohio, he’ll have you know). He has spent his career accruing a portfolio as varied as the scarves in a magician’s sleeve. During his time at agencies McCann Erickson, Enguage, Havas and Ologie, he has applied his superb eye for design, conceptual thinking and idea generation...

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Kevin Kayse

Copywriter

Kevin Kayse prepared for his career in advertising by studying copywriting at the prestigious, yet oddly-named, Miami Ad School of Minneapolis. From there he joined Chicago-based Havas Worldwide, then EnergyBBDO, Engauge, Resource/Ammirati, and IBM iX...

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Calla Stanford

Account Director

Calla Stanford is 100% Badger, having gained a BS in Economics, as well as an MBA with a concentration in Marketing from the University of Wisconsin. Since then, she’s enjoyed a 30-year run from Brand Management to Account Management, gaining a broad and deep array of client experience along the way—including work with CPG, healthcare, insurance, finance, manufacturing, civic assets, and everything in-between...

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Sarah Disanza

Account Executive

Sarah Disanza grew up in New Jersey. And like another famous New Jerseyan, she was born to run. Sarah made her way to the University of Wisconsin where she became an All-American in both track and field and cross country, setting a Big 10 record in the 5000 meter run. She also placed second nationally at the NCAA Division 1 Cross Country championships. Go Sarah! Following an initial interview with The Weaponry, Sarah completed a research project...

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Jeanne Mayer

Account Director

Jeanne Mayer grew up in sunny Los Angeles, California and graduated from UCLA. After spending a year teaching in Japan, Jeanne returned to LA and jumped into her career in advertising. First at McCann Erickson where she worked on Nestle, Coca Cola and Lockheed Martin. Then at Team One where she worked on Lexus. Next, Jeanne graduated to Chiat Day where she worked on the Apple account, beginning with the launch of the legendary...

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Sally Bretsch

Accounting Lead

Sally Bretsch hails from Missouri, The Show Me State. And if you tell her to show you the money, she will. Every week she shows us accounts receivable, accounts payable and P&L. Heck, she can even balance sheets! This Mizzou Tiger has put a number of number-related processes in place to help The Weaponry run like a well oiled advertising machine...

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Laverne DeFazio

Brand Planner

Laverne DeFazio grew up in Brooklyn, New York. She got her first professional experience working at her father’s pizzeria. When the business relocated to Milwaukee, so did Laverne...

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Shirley Feeney

Human Resources

Shirley Feeney is a ball of sunshine and lights up the room with her positivity. Shirley began her career at the Shotz brewery, where she first teamed up with her creative partner, Laverne DeFazio. Did we mention she is a huge fan of teen-idol Fabian? We didn’t. But she is.

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