Sprecher Root Beer is the best root beer in this universe. There, we said it. This craft soda pop is a great special occasion beverage.  More sipping than gulping. As such, many fans associate it with special occasions, like the holidays. That’s why The Weaponry helped Sprecher create a special holiday campaign that reminded people to pick up some Sprecher for the holidays. The program consisted of digital outdoor signage near retailers. The program was further infused with geofenced mobile advertising that was triggered when shoppers approached or entered grocery stores. The messages on their mobile devices reinforced the messages they saw on the way to the store, but at the point of purchase for maximum impact.

It’s a thirst trap